Hutan Ration journey began from the home kitchen of the founder, Jazrul Fuad in late 2016.
It was a determination to come up with energy bars that taste good using all halal natural ingredients that initiated the brand movement. Started with making a few batches for his own hiking and mountaineering activities, he then received requests for extras from his hiking friends.
And the rest was history.
Hutan Ration believes in being a source of inspiration to the community towards a healthier lifestyle. Although a young company, from Day 1, we have a vision to be the World No 1 Halal Sports Nutrition brand.
Hutan Ration bars are manufactured at our own factory in Terengganu, made with 100% all natural superfood ingredients.
Hutan Ration now has become the go-to energy bar amongst athletes, outdoor enthusiasts, sports and fitness community. Hutan Ration bars are now being distributed world wide under the company‘s distribution arm, Sports Allied Services.